Kingfisher presents cricketing fans a once in a lifetime opportunity to live their dream at the Kingfisher Bowl Out Season 6, which took place here at Mumbai today. Taking the cricket frenzy and excitement forward, Kingfisher gave select 25 lucky fans a chance to bowl to three of their favourite cricketers from the Mumbai Indians team- Quintin De Kock, Krunal Pandya, and Ishan Kishan.
Fans witnessed their cricketing icons in action, as they brought forward their best bowling skills in an attempt to get them out. 25 winners were selected through contests which took place through an on-ground and online activation. Each contestant was made to bowl three deliveries to their cricketers and stood a chance of winning exciting Kingfisher merchandise and the ultimate Prize – Match tickets. The huge crowd that gathered at the venue went ballistic with each delivery bowled and were seen cheering both the contestants and the Cricketers alike.
Commenting on the occasion, Mr. Gurpreet Singh, Divisional VP Marketing, United Breweries Limited said, “Kingfisher has been the Good Times partner of the teams for a decade since the inception of this particular T20 format of the game. Through multiple activations during the cricketing season, we try to capture the essence of what the brand stands for with our acclaimed campaign – ‘Divided by Teams, United by Kingfisher.’ The concept of Kingfisher Bowl Out was created to give our consumers a highly engaging experience which allows them to not only interact with their favourite players but to witness their favourite game differently by actually playing with them”.
The players were seen displaying their fine technique off the pitch and having a delightful time at the Bowl Out. To the fans who could not make it to the Bowl Out, Kingfisher added further excitement by hosting a Facebook live session, where cricket enthusiasts interacted with their favourite players on Kingfisher’s Facebook page.
Kingfisher Bowl Out has received an overwhelming response with a huge turnout. It is scheduled to take place across five cities – Mumbai, Jaipur, Chandigarh, Hyderabad, and Bangalore.
Kingfisher is a young, contemporary and fun brand, which constantly reinvents itself to engage with its consumers in new, exciting ways. The brand is associated with some of the best music, style, food and sporting events, and lives up to its name of ‘The King of Good Times.’
Kingfisher’s association with sports: Kingfisher’s association with sports began in 1988 with the prestigious Kingfisher Derby. Every year, the Kingfisher Derby crowns the best equine athlete and is a shining example of a great lifestyle sporting event in India. Kingfisher also associates with T20 cricket, by officially being the Good Times Partner to 5 teams – Mumbai Indians, Royal Challengers Bangalore, Sunrises Hyderabad, Rajasthan Royals, and Kings XI Punjab. Kingfisher is also associated with two football clubs – Bangalore Football Club (BFC) & Football Club Goa (FC Goa).
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