Conceptualised and created by Wunderman Thompson for GSK Boost, Boostcamp strengthens the commitment of the brand to inspire India’s next generation of sports stars. ‘Play A Bigger Game’, the Boost philosophy, acquires a whole new meaning with Boostcamp.
Starting with cricket, the online portal brings in some of India’s biggest cricket champions, MS Dhoni, Virat Kohli, Shreyas Iyer and Rishab Pant who will share their techniques, tips, secrets and strategies for the game.
With lessons and one of its kind training content on stamina, skills, nutrition and inspiration, Boostcamp envisions being a launch pad for tomorrow’s champions via those of today. Specially designed for young cricket enthusiasts, the platform will have numerous videos, engaging leader boards, live sessions, etc., to help kids better their game.
The launch includes training videos by Virat Kohli, MS Dhoni, Shreyas Iyer and Rishab Pant where they demonstrate the techniques behind their best moves. This will be succeeded by boot camps across India for on-ground mentoring too.
Commenting on the launch of Boostcamp, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said, “Boost has been a brand that is driven by the passion of winning big. This speaks directly to budding athletes and their aspirations. With the launch of Boostcamp, we are going one step further in delivering the promise of helping them win when facing their biggest challenges. The platform along with the country’s most celebrated sports talent has the power to transcend across touch-points to connect with budding/aspiring players and empower them to win big, both in sports and in life.”
”Boost has always inspired young kids to play the bigger game. It is a natural step for brand Boost to take this commitment forward, by providing young cricketing enthusiasts with a platform to hone their cricketing skills. Boostcamp is a platform where champions make champions. It’s an excellent opportunity for aspiring sports enthusiasts to learn the game directly, from the legends of the game like MSD and Virat Kohli. I believe we live more online today than offline. In a first of its kind, online cricket training is here to stay, and brand Boost has taken the first step towards this.” said Joy Chauhan, SVP & Managing Partner, Wunderman Thompson, Delhi.
“Boostcamp.com is a platform that takes Boost’s philosophy of ‘Play a bigger game’ to another level. A one-of-its-kind online training camp, it’s where young cricketers can learn from the best in the game. Because their mentors are no ordinary players but the likes of MSD and Virat Kohli who will be letting them in on their techniques and secrets, it truly has the potential to be a launch pad for tomorrow’s champions.” added Sambit Mohanty, National Creative Director, Wunderman Thompson, Delhi.