Royalty has always been a source of fascination – both on and off screen. Their way of life, the rules of engagement with the Royals, the way they conduct themselves, and of course, the way they eat has always been a matter of intrigue.
Bringing this very magic to the digital screen is The Viral Fever’s brand-new non-fiction show ‘The Royal Palate’ in association with Behrouz Biryani, which will feature celebrated Chef Kunal Kapur as he takes viewers along on an insider’s journey into India’s regal culinary heritage. The Royal Palate will go live on Thursday, 16th May on TVFPlay and The Timeliners.
Chef Kunal Kapur will take viewers on a royal journey across the country as he visits Royal Kitchens from Rajasthan, Uttar Pradesh, Madhya Pradesh, Kerala and many more cooking up a storm while being privy to anecdotes from members of the royal families themselves. The series will also feature popular influencers such as Chef Sarah Todd, Choreographer Melvin Louis, Actors – Barkha Singh, Kunwar Kumar, Ahsaas Channa along with Jordanians Vineeth’ Beep’ Kumar and artist Nasser Al Azzeh who will join Chef Kunal Kapur on this majestic adventure! The focus of the series is to show viewers what led to the invention of royal delicacies from members of the royal families themselves who will also be seen participating in the series.
Speaking about The Royal Palate, Chef Kunal Kapur said, “India has an extremely rich history, and even today there are several royal families that follow culinary traditions passed down for generations. Knowing the origins of such fantastic food traditions, anecdotes, and stories associated with them is riveting. As someone who is constantly researching Indian food and culture, Behrouz Biryani and TVF’s The Royal Palate has been a journey of discovery for me. I hope the viewers enjoy the show as they get to learn about India’s royal culinary heritage through it.”
Discovering new foods and cuisines is one of the key delights for the Instagram generation, and The Royal Palate will help young people discovery foods they might not have heard of while at the same time taking them on a visually fascinating royal journey. TVF continues to deliver on its promise of constant innovation, and Royal Palate falls perfectly in line with their vision of disrupting online content.
The attempt with the partnership with Behrouz Biryani is to partner with a brand which believes that gastronomy is a combination of art history and science – one which once lost to the world, is an irreparable loss to the senses. The Royal Palate is thus like a museum of gustation, quite like manna from the Behrouz stable for all our viewers.
So, all food lovers and curious cats, tune in to TVFPlay and The Timeliners on 16th May and join The Royal Palate journey.
At a 20 million strong community of fans, The Viral Fever (TVF) has become a brand that resonates with the youth more than any other network in the country. TVF’s success as a content creator and youth network is seen by its audiences as their success.
With Yeh Meri Family, Permanent Roommates, Humorously Yours, Pitchers and Tripling, they pioneered the idea of web series in India, along with some hard-hitting satire such as TMO and Barely Speaking with Arnub. True to the mantra of Lights, Camera, Experiment! TVF keeps on pushing the limits with newer concepts and ideas, trying to go bigger, funnier, better! In March 2018, TVF’s upcoming web-series, Immature, was selected as the only Indian representative at the 1st ever CANNESERIES!
Currently the country’s largest premium biryani brand, Behrouz Biryani was launched in later part of 2016. In its 2.5 years of existence, Behrouz Biryani has grown by 145% over Dec 2017, delivering 1 biryani every second. Behrouz serves 12 variants of Biryani in 3 sizes – Regular which serves 1, King which serves 2, Kilo which serves 4-5. This makes Behrouz perfect for not just an indulgent single person meal but also house or corporate parties. Behrouz was launched as a premium Persian Biryani player with a product built on a secret 2000-year-old recipe.