Enthusiastically taking forward its campaign ‘#GermanyCheersForIndia’, Volkswagen, Europe’s largest carmaker today announced the launch of its special CUP edition across the Polo, Ameo and Vento carlines.
The Volkswagen special CUP edition will reflect the fever of cricket by adorning stylish new leatherette seat covers and chrome badge. Adding to its sportiness will be alloy wheels and body graphics.
Speaking on the introduction of this Volkswagen special CUP edition, Mr Steffen Knapp, Director, Volkswagen Passenger Cars, said, “In India, cricket is not merely a sport, but a religion. It is the equivalent of Soccer in Germany. World over, for Volkswagen, the sport has played an integral part of our business. It not only brings in unity across the country but also displays passion, inspiration and excitement.
Keeping this spirit in mind, we have launched the special Cup edition that showcases true sportsman spirit through its performance, power and precision across our product portfolio. We aim to reinstate the cheer and fun-to-drive experience among our customers this sports season.”
The Volkswagen Special Cup edition models of the Polo, Ameo and Vento will be available across all Volkswagen dealerships in India at an attractive price to the customers.
Volkswagen, a leading carmaker in Europe, sells its broad model range, from the Up! to the Touareg, in more than 150 countries worldwide. Volkswagen currently offers the Polo, Ameo, Vento, Tiguan and all-new Passat in India.